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Google Reconsideration Request Service

Send us your manual action notice and any previous response from Google, and we'll check whether the work already done addresses the problem, show you what is missing and prepare a request that a reviewer can verify against the live site.

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Reconsideration request service illustration

Which report should you check?

Google’s Manual Actions report ↗
Search Console   /   Report example

Manual actions

Manual actions

WHAT IS A RECONSIDERATION REQUEST?

A reconsideration request is the explanation you send to Google through the Manual actions report once you've fixed the issue named in the notice. You can bring us in after your developers have finished the work, while you're still deciding what needs fixing, or after Google has reviewed an earlier submission and kept the action in place.

WHAT DOES THE REVIEW COVER?

We start with the property, the named issue and its affected scope, then check whether each claim in your proposed request holds up when somebody visits the site today. For an agency taking over an account, that can mean reconciling a spreadsheet from the previous supplier with the pages, links and templates that are actually live.

Scope
Scope of the reported action
Typical clean-up time
Estimated after diagnosis
Review time
Several days or weeks, sometimes longer for links

WHY MIGHT A PREVIOUS REQUEST HAVE FAILED?

A developer fixed the URLs mentioned in the notice, while other pages using the same template still reproduce the issue.

A request described what the business intended to do, although the production release was still waiting for approval when the reviewer visited.

The evidence described removals or corrections without giving the reviewer a working example they could open and check.

The original submission addressed one issue on a property with several outstanding actions, leaving the remaining notices unresolved.

HOW DO WE PREPARE YOUR REQUEST?

  1. We read the notice alongside any earlier submission and Google's response, then agree the outstanding checks with whoever owns the site.

    Previous submission review

    Evidence log · Reconsideration request service

    Affected URL or template
    Action taken
    Verification date
  2. We verify representative examples across the affected sections, recording the relevant URLs, changes and dates so the evidence can be traced back to the work.

    Evidence checks

    Evidence log · Reconsideration request service

    Affected URL or template
    Action taken
    Verification date
  3. We flag any unresolved issues and set out what needs to happen before submission, including a separate quote where remedial work falls outside the agreed scope.

    Outstanding fixes

    Evidence log · Reconsideration request service

    Affected URL or template
    Action taken
    Verification date
  4. We draft the explanation for your approval, check the evidence is accessible and support submission through the correct Search Console property.

    Request draft

    Evidence log · Reconsideration request service

    Affected URL or template
    Action taken
    Verification date

WHAT GOES INTO THE RECONSIDERATION REQUEST?

The request explains how the violation arose, what has been corrected across the affected scope and which checks will catch it if the problem returns. Where an earlier submission failed, the revised request identifies the additional work carried out since that review, with examples showing what the reviewer can verify now.

Reconsideration request service →

Questions about recovery

Can you help if my agency has already done the clean-up?

Yes, send the original notice, the change log and any examples your agency has kept, and we can scope a verification and drafting job around the work already completed.

How long will Google take to reply?

Google's guidance is to allow several days or weeks for most reviews, with link-related cases sometimes taking longer, and we'll monitor the response with you through Search Console.

What happens if Google rejects the request?

We read the reply alongside the evidence submitted, revisit the affected sections and work through the outstanding issues with you before preparing another submission.

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